Post by account_disabled on Feb 27, 2024 1:36:58 GMT -5
We've been hearing about them for years now and they're not yet high performing enough to feel like a human, but this technology will continue to be an important part of digital marketing in 2020 because it's active 24/7, improves perceived quality of the user with a first level customer care service and helps sales. In fact, surveys show that: Chatbots will power 85% of customer service by 2020 80% of businesses want chatbots by 2020 chatbot-digital-trends-2020 And the users? It seems that they prefer interacting with chatbots because they are responsive 24/7, respond immediately, accurately recall the entire purchase and conversation history and above all…. they never lose their patience! Video Content: confirmation of the 2020 digital trends Video has been, is and will be the type of content capable of creating the most engagement with the public and therefore one of the most important tools of digital marketing.
The data is unequivocal and confirms that video content is what we should Panama mobile number list continue to invest in in the coming years: 70% of consumers say they have shared a brand's video (Wyzowl data) 72% of businesses say video has improved their conversion rate (Wyzowl data) 52% of consumers say watching product videos makes them more confident about online purchasing decisions (Invodo data) 65% of executives visit a marketer's website and 39% call a vendor after watching a video (Forbes data) But which video trends are increasingly gaining ground? Certainly live streaming for interviews, company events, product demonstrations and more generally for a live story of the company, but also 360° videos for an interactive and immersive experience.
Also consider that if a site includes a video, it appears to be 50 times more likely to generate organic search results compared to text alone, because users find video content more interesting (therefore Google values pages that include videos more ). Finally, a useful reflection on investing in video production: it is by far the most versatile and easily exploitable content. Any examples? A corporate video, in addition to being uploaded to YouTube or Vimeo, can: – be embedded in articles on the company website or blog – be transcribed and then converted into an article for the company website, blog or magazine – be uploaded natively on social networks such as Facebook, thus guaranteeing much higher impression and engagement rates, inserting subtitles to facilitate understanding and involvement by users – be converted into podcasts and integrated into company digital channels and/or uploaded to specific platforms – be included in DEMs or editorial newsletters with the specification that it is a video (clicking on it displays the video uploaded to the company website or blog).
The data is unequivocal and confirms that video content is what we should Panama mobile number list continue to invest in in the coming years: 70% of consumers say they have shared a brand's video (Wyzowl data) 72% of businesses say video has improved their conversion rate (Wyzowl data) 52% of consumers say watching product videos makes them more confident about online purchasing decisions (Invodo data) 65% of executives visit a marketer's website and 39% call a vendor after watching a video (Forbes data) But which video trends are increasingly gaining ground? Certainly live streaming for interviews, company events, product demonstrations and more generally for a live story of the company, but also 360° videos for an interactive and immersive experience.
Also consider that if a site includes a video, it appears to be 50 times more likely to generate organic search results compared to text alone, because users find video content more interesting (therefore Google values pages that include videos more ). Finally, a useful reflection on investing in video production: it is by far the most versatile and easily exploitable content. Any examples? A corporate video, in addition to being uploaded to YouTube or Vimeo, can: – be embedded in articles on the company website or blog – be transcribed and then converted into an article for the company website, blog or magazine – be uploaded natively on social networks such as Facebook, thus guaranteeing much higher impression and engagement rates, inserting subtitles to facilitate understanding and involvement by users – be converted into podcasts and integrated into company digital channels and/or uploaded to specific platforms – be included in DEMs or editorial newsletters with the specification that it is a video (clicking on it displays the video uploaded to the company website or blog).